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Search results for “place page”
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
Naspers pitches up with another deal in India
07/06/2016
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4:17:24 PM
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Travel Boutique Online (TBO), an Indian B2B player backed by South Africa’s Naspers, has bought a stake in campsite aggregator Deyor Camps.
How hotels can localise their website to compete with Airbnb
06/12/2016
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6:32:49 PM
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This whole idea of experiencing destinations like a local has become a major travel trend in recent years. As Airbnb pushes this idea, hotels need to consider how they can promote unique, local experiences of their own.
Understanding TripAdvisor’s product creation flow
05/16/2016
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9:23:55 AM
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The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016
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1:38:31 PM
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Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Inside Expedia’s Usability Lab, consumer behavior provides insights
05/24/2016
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9:20:41 AM
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Designed primarily to explore consumers’ path to purchase — and to see how online design elements facilitate or hinder the process —Expedia’s Usability Lab is also predicated on the premise that anything that makes the process smoother is good for all concerned.
Airlines shouldn’t worry about Google Flights’ latest moves
04/12/2016
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6:41:20 PM
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Since Google Flights not only fosters a more aggressive search environment, but also keeps customers away from OTAs, Google Flights might be a friend and a foe to airlines.
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